Doing Business with USPS EDDM
Every business, whether big or small, requires a little self-promotion for it to see the light of day and become successful. Promotion comes in many forms. From big budget commercials to hiring a celebrity spokesperson to something as simple as by word of mouth, advertising continues to be an integral marketing tool of any business venture. The United States Postal Service or USPS comes to the aid of entrepreneurs all over the country with a relatively new program they have developed. The USPS EDDM which stands for Every Door Direct Mail is an option of the US Postal Service wherein you can ship out mail to every household in your locality or in any other neighborhood you so choose. This is especially beneficial for business owners as it gives them an opportunity to let everybody know about their venture and everything it has to offer. Instead of waiting for customers to come to you, you’re reaching out to the consumers at the comforts of their homes. Yes, it sounds exactly like what TV commercials do but EDDM is way cheaper and specifically targets people near your business who are more likely to patronize your services.
As mentioned, EDDM is less expensive than other forms of advertisement. With a postage fee of 14.5 cents per piece of mail, you can reach 1,000 households for an approximate of $145 excluding printing and mailing service fees. Most of the small businesses prefer the Retail option where they can ship out up to 5,000 pieces of mail a day. That is more than enough to cover more than one neighborhood for a day especially if your business is situated in a small town. This option also does not entail buying a postage permit and payment can be done with cash, check or debit cards. If you intend to reach an even larger audience for your business, you can bring your mail to the Business Mail Entry Unit or BMEU where they accommodate large mailings.
There are three ways how to do business using the USPS EDDM. First of all, you can create your own mail. From the design conception to the printing and to the distribution, you can be at hand with the people of USPS tagging along to help you in any way they can. The second way allows the postal service to do all the printing and other mail preparations albeit with an additional 3 cent fee per piece. Once the mailpieces are bundled and ready, they are sent to your address and then it’s your turn to send them out by just dropping them at the post office. The last option is probably the best option for very busy people. Here, you don’t need to do much as the USPS will basically be doing everything from preparing the mail and other documents to mailing them to your prospective clients.
Aside from those mentioned above, another positive thing about the USPS EDDM is that they do not require a mailing list. Plus, homeowners need not worry about their safety and privacy because any piece of information like their address is never divulged to anyone.